Fans watch as the Seattle Mariners and Colorado Rockies play in the 2013 Cactus League. (Photo Nick Ozo Arizona Republic and azcentral.com)
self-reflection

AZ Media Maven’s social media outlook for 2013

Happy new year! AZ Media Maven is nearing the one-year anniversary of its creation. We want to wish you and yours a prosperous and successful 2013. We have news to share about social media trends for the coming year, its impact on marketing, and some new services we’ve added here at AZ Media Maven. Social … Continue reading

Plan

WordPress tips on getting more blog followers

I could have written a blog on this topic, but since WordPress already has a phenomenal tip sheet, I am posting it instead. // How to Get More Traffic AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has 25 years of journalism experience as … Continue reading

Ambivalence in social media marketing: to use or not to use

Hundreds of marketing companies will tell you that your business cannot possibly succeed without having multiple social media accounts, from Facebook to Vimeo. Social media is the wave of the future, you are told, and companies without social media presence are doomed to failure. Perhaps those are slight exaggerations, but only just a bit unbelievable. … Continue reading

wordpress-blogging-642x366

Moving blogs on WordPress

AZ Media Maven has been fortunate in gaining several new clients who have requested timely blogs about their companies. In developing their content, I found that many of them already had WordPress pages set up under other administrators. After much gnashing of teeth, I figured out how to transfer a blog from their admin user … Continue reading

its-mine

When to share your social media knowledge

When should we share our social media knowledge? This week has been an interesting learning experience for AZ Media Maven. I belong to a Facebook group of public relations professionals. One member posed the question of how much of your professional knowledge should you share with a colleague who wants to sit and “pick your … Continue reading

Kevin Costner's Field of Dreams

Publish it and they will come: Five simple content rules for social media

Yes, I am unabashedly lifting the title from Kevin Costner’s film Field of Dreams. What does this mean in the virtual world of social media? Just building a Web site doesn’t mean the customers will come, nor does having Twitter, Facebook, YouTube accounts and a blog. Ask the thousands of business owners who immediately created … Continue reading

A marketing consultant’s tale

Day 1 Business owner: “I really need a social marketing presence.” Marketing consultant: “We can make that happen. Let’s start with improving the content on your Facebook page and using Twitter to drive traffic to your Web site and Facebook pages. We will have contests and promotions to increase your brand awareness.” Day 2 Business … Continue reading

Thinker

Choosing who to follow on Twitter

Are you following anyone and everyone on your Twitter account just to get them to follow you back and build your numbers? Yes, you know who you are. Well, stop. If you want respect for your business, product, service or content, practice discretion. Developing a reputable and varied following on Twitter requires evaluating whose Tweets … Continue reading

A fresh start

Hello everyone,  This is Media Maven’s first blog post. Despite being an avid follower of Facebook, LinkedIn and Twitter for more than 5 years, I just never got around to starting a blog. I was busy wit ha new career post-print journalism, raising my family and generally catching up on thousands of little things that … Continue reading

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